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You searched for: mediatype:movies AND collection:tobaccoarchives AND subject:"Corporate Responsibility"
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[movies]Corporate Advocacy
Commercial promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility
Downloads: 260
[movies]Philip Morris ads
Compilation of television commercials promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; advertising; public relations
Downloads: 322
[movies]Annual Stockholders' Meeting, 1997 Closing Video "People" Stereo - All International Titles Revised
Promotional video on Philip Morris Companies' philanthropy and support of community service by employees. Staff explain the corporate values that motivate these activities and representatives of organizations receiving assistance from Philip Morris offer testimonials about the importance of this support. A number of the beneficiaries are groups that offer services to Black communities.
Keywords: tobacco; cigarette; public relations; charitable donation; African American; corporate responsibility
Downloads: 168
[movies]B&W Tobacco Corp. Kool Achiever Awards & 1987 Kool City Jam
Video about the Kool Achiever Awards program that was created to recognize adults who were improving the quality of inner-city life. This film profiles winners of the 1986 awards: Harvey Johnson (Business), Byron Saunders (Arts), Sally Joan Baker (Communications), Anna Coleman (Civic), and Jacquelyn Donald (Education), also includes a clip about the Kool City Jam Tour.
Keywords: tobacco; cigarette; advertising; marketing; promotional campaign; event sponsorship; corporate responsibility
Downloads: 123
[movies]MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 226
[movies]Kool Achiever Awards/Kool City Jam
Compilation of news clips about 1986 Kool Achiever Awards with introduction by Leonard Lyles and interviews with several recipients, including Anna Coleman and Jacquelyn Donald. Second part contains news reports about 1986 Kool City Jam tour sponsored by Brown & Williamson and interviews with Durell Coleman.
Keywords: tobacco; cigarette; advertising; marketing; promotional campaign; event sponsorship; corporate responsibility
Downloads: 73
[movies]MSA Training Module
Introductory video on the Master Settlement Agreement featuring Mike Szymanczyk, made to be shown at the beginning of employee trainings on the terms of the agreement.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth
Downloads: 185
[movies]CORPORATE ADVOCACY 20001110 33 ZLBA3286 THROWAWAYS / REV
Commercial promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; Browse by keywords in UCSF tobacco industry videos
Downloads: 14
[movies]CORPORATE ADVOCACY 33 306821 ZLBA3216 JERRY'S STORY / NEW LOGO / R1
Commercial promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; Browse by keywords in UCSF tobacco industry videos
Downloads: 20
[movies]Carolyn Levy Interview
Richard Real interviews Carolyn Levy, Senior Vice President of Philip Morris U.S.A. about the company’s youth smoking prevention program.
Keywords: tobacco; cigarette; youth; smoking prevention; health education program; industry strategy; corporate responsibility
Downloads: 109
[movies]Brown & Williamson Smart Kids Campaign
News reports about "Smart Kids Campaign" sponsored by Brown and Williamson and aimed at stopping youth smoking and drinking.
Keywords: tobacco; cigarette; industry sponsored prevention program; youth; children; high school; high school student; corporate responsibility
Downloads: 97
[movies]Philip Morris Master Settlement Agreement
Philip Morris television infomercial about 1998 Master Settlement Agreement.
Keywords: tobacco; cigarette; marketing; master settlement agreement; tobacco industry; television; advertising restriction; youth access; children; corporate responsibility
Downloads: 152
[movies]Wisconsin and Philip Morris: Partnership in Excellence
Video promoting Philip Morris' economic and social contributions to the people and state of Wisconsin, including its philanthropic activities and support of local dairy farmers.
Keywords: tobacco; cigarette; food; event sponsorship; sports sponsorship; African American; charitable donation; corporate responsibility
Downloads: 200
[movies]Fishbone Fred: Lane Elementary Concert
Concert by Fishbone Fred hired by Brown and Williamson to tour elementary schools delivering the message that smoking is not healthy (includes songs "Be Smart Don’t Start" and "Don’t Do It").
Keywords: tobacco; cigarette; industry sponsored prevention program; children; elementary school; elementary school student; corporate responsibility; event sponsorship
Downloads: 54
[movies]Excerpts From Philip Morris Employee Briefing Response to Engle Case Phase 2B [Part 3]
Philip Morris executives meet with employees at corporate headquarters in New York City to discuss the ramifications of the jury's verdict in the Engle lawsuit.
Keywords: tobacco; cigarette; legal activity; class action suit; court decision; corporate responsibility
Downloads: 139
[movies]Excerpts From Philip Morris Employee Briefing Response to Engle Case Phase 2B [Part 2]
Philip Morris executives meet with employees at corporate headquarters in New York City to discuss the ramifications of the jury's verdict in the Engle lawsuit.
Keywords: tobacco; cigarette; legal activity; class action suit; court decision; corporate responsibility
Downloads: 140
[movies]Philip Morris Cares
Video with testimonials from people served by or running organizations that have benefited from donations from Philip Morris. Many of the groups serve Black communities and four are located in Ecuador, Russia and France.
Keywords: tobacco; cigarette; African American; international trade; charitable donation; corporate responsibility; public relations; elderly
Downloads: 252
[movies]National 4-H Council National Youth Smoking Prevention Program News Conference [Parts 1 & 2]
Press conference held by the National 4-H Council to announce the development of a national youth smoking prevention program funded, in part, with a grant of $4.3 million from Philip Morris. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; youth; smoking prevention; health education program; smokeless tobacco; industry strategy; corporate responsibility
Downloads: 101
[movies]Fishbone Fred: Lane Elementary Concert
Concert by Fishbone Fred hired by Brown and Williamson to tour elementary schools delivering the message that smoking is not healthy ("Be Smart Don’t Start" and "Don’t Do It"). Same concert as on Bates 170600444 filmed from a different vantage point.
Keywords: tobacco; cigarette; industry sponsored prevention program; children; elementary school; elementary school student; corporate responsibility; event sponsorship
Downloads: 50
[movies]Fishbone Fred Park Forest Elementary Concert
Concert by Fishbone Fred hired by Brown and Williamson to tour elementary schools delivering the message that smoking is not healthy (includes songs "Be Smart Don’t Start" and "Don’t Do It").
Keywords: tobacco; cigarette; industry sponsored prevention program; children; elementary school; elementary school student; corporate responsibility; event sponsorship
Downloads: 60
[movies]Fishbone Fred video footage
Corky Newton, vice president for corporate and youth responsibility for Brown and Williamson, and Fishbone Fred record interviews about the B&W sponsorship of Fishbone Fred's elementary schools tour. Requiring multiple takes, they talk about B & W commitment to stop youth smoking and Fishbone Fred's safety and anti-smoking songs for kids.
Keywords: tobacco; cigarette; industry sponsored prevention program; children; elementary school; elementary school student; corporate responsibility; event sponsorship
Downloads: 313
[movies]Fishbone Fred
TV and radio news reports about Fishbone Fred tour of elementary schools sponsored by Brown and Williamson to deliver the message that smoking is not healthy (includes songs "Be Smart Don’t Start" and "Don’t Do It").
Keywords: tobacco; cigarette; industry sponsored prevention program; children; elementary school; elementary school student; corporate responsibility; event sponsorship
Downloads: 71
[movies]USST Rodeo
1st Annual Copenhagen-Skoal Rodeo Superstars Championship.
Keywords: sports sponsorship; public space; smokeless tobacco; corporate responsibility; health care facility; business activity
Downloads: 2,024
[movies]Illinois and Philip Morris: Partnership in Excellence
Video promoting Philip Morris' economic and social contributions to the people and state of Illinois, including its philanthropic activities. Many shots of factories producing a wide variety of Kraft General Foods products.
Keywords: tobacco; cigarette; food; event sponsorship; sports sponsorship; African American; charitable donation; corporate responsibility
Downloads: 186
[movies]Philip Morris in the 21st Century - PM 21
Video about Philip Morris corporate giving programs related to a public relations campaign "PM 21."
Keywords: tobacco; cigarette; corporate responsibility; tobacco industry employee; children; youth; alcoholic beverage; industry sponsorship; public relations
Downloads: 549
[movies]Excerpts From Philip Morris Employee Briefing Response to Engle Case Phase 2B [Parts 1-3]
Philip Morris executives meet with employees at corporate headquarters in New York City to discuss the ramifications of the jury's verdict in the Engle lawsuit. Click Here to View Part 1 Click Here to View Part 2 Click Here to View Part 3
Keywords: tobacco; cigarette; legal activity; class action suit; court decision; corporate responsibility
Downloads: 183
[movies]Philip Morris European Union Region Corporate Video
Promotional video on Philip Morris' European Union Region: Our Story, Brands, People, Values, Responsibility and Future. Starting with Philip Morris' retail tobacco shop in London, PM has a long history in Europe. A division of Philip Morris International that serves 17 Western European countries, it has a 38% market share. Issues covered include production facilities, youth smoking prevention programs, philanthropy to the arts and sciences, and sports sponsorship.
Keywords: tobacco; cigarette; international trade; youth; event sponsorship; marketing; business activity; promotions; corporate responsibility; production
Downloads: 375
[movies]CORPORATE ADVOCACY 33 306818 ZLBA3366 ELBA / NEW LOGO / R4
Commercial promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; public relations; tobacco industry employee; charitable donation; advertising; Browse by keywords in UCSF tobacco industry videos
Downloads: 21
[movies]YOUTH INITIATIVE AND TRADEMARK VIDEO PRIMER DUB:
Overview of Philip Morris philanthropic activities.
Keywords: tobacco; cigarette; food; event sponsorship; sports sponsorship; charitable donation; corporate responsibility; Browse by keywords in UCSF tobacco industry videos
Downloads: 58
[movies]Philip Morris: Federal Legislation on Tobacco
Compilation of television news show clips about the tobacco industry trying to make a deal about cigarette advertising.
Keywords: tobacco; cigarette; advertising; children; youth; youth access; promotional merchandise; regulation; business activity; corporate responsibility; Food and Drug Administration
Downloads: 109
[movies]Master Settlement Compliance Training Video
Master Settlement Agreement training video for Philip Morris employees.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth; regulation; advertising; marketing; children; youth access; tobacco industry employee
Downloads: 128
[movies]Parrish FDA Test Subsets: Gender [Parts 1-3] (2000)
Ratings by male and female participants of Steve Parrish's prerecorded comments about the Food and Drug Administration and its intent to regulate nicotine as a drug. A graph showing the extent to which people agreed or disagreed with what he was saying is superimposed on a video of Parrish as he is speaking. Parrish is shown at a forum sponsored by the Ronald Reagan Presidential Library, the Center for Public Affairs and CASA (moderated by Sandor Vanocur, also featuring David Kessler) and on the...
Keywords: tobacco; cigarette; youth; nicotine; advertising restriction; Supreme Court; Congress; youth access; regulation; corporate responsibility; opinion poll; demographics; gender; drug addiction
Downloads: 125
[movies]Parrish FDA Test Subsets: Opinion Elites & Parents, Chicago - 20000417, Philadelphia - 20000419 [Parts 1-3] (2000)
Ratings by "opinion elites" and parents of Steve Parrish's prerecorded comments about the Food and Drug Administration and its intent to regulate nicotine as a drug. A graph showing the extent to which people agreed or disagreed with what he is saying is superimposed on a video of Parrish as he is speaking. Parrish is shown at a forum sponsored by the Ronald Reagan Presidential Library, the Center for Public Affairs and CASA (moderated by Sandor Vanocur, also featuring David Kessler) and on the ...
Keywords: tobacco; cigarette; youth; nicotine; advertising restriction; Supreme Court; Congress; youth access; regulation; corporate responsibility; opinion poll; demographics; family; drug addiction
Downloads: 145
[movies]Partners in Progress: Cabarrus
Video about newly built cigarette plant in Cabarrus, North Carolina.
Keywords: tobacco; cigarette; business activity; cigarette tax; corporate responsibility; educational organization; local government; production; tobacco industry employee; tobacco manufacturer
Downloads: 101
[movies]Philip Morris USA Management Conference Amelia Island, Florida 'Issues Panel' [Parts 1- 2]
Edited excerpts from an "Issues Panel" held at Philip Morris' management conference. Panel is moderated by syndicated columnist James Kilpatrick. Panelists take questions from Kilpatrick and by video from conference participants. Issues covered include secondhand smoke, price increases, generic cigarettes, management changes, industry financing, media prejudice against tobacco companies, tax stamping, morality and ethics, accommodation, public health research and the American Cancer Society's an...
Keywords: tobacco; cigarette; secondhand smoke; anti-smoking advocacy; tobacco manufacturer; media advocacy; business activity; sales; industry strategy; corporate responsibility
Downloads: 139
[movies]Perception Analyzer Research Philip Morris as Development Test, Denver and Columbus [Parts 1-3] (1999)
Ratings of various commercials designed to raise public opinion about the Philip Morris Companies. A graph showing the extent to which people liked or disliked the company is superimposed on a video of the commercial. The ratings were taken in January and February 1999 in Denver and Columbus, Ohio. There are four groups of participants: a general audience, Generation X, parents, and opinion elites...
Keywords: tobacco; cigarette; marketing research; corporate responsibility; youth; charitable donation; business activity; alcoholic beverage; food; advertising; tobacco control; public relations
Downloads: 857
[movies]Philip Morris USA Management Conference Amelia Island, Florida 'Issues Panel' [Parts 1-2]
Edited excerpts from an "Issues Panel" held at Philip Morris' management conference. Panel is moderated by syndicated columnist James Kilpatrick. Panelists take questions from Kilpatrick and by video from conference participants. Issues covered include secondhand smoke, price increases, generic cigarettes, management changes, industry financing, media prejudice against tobacco companies, tax stamping, morality and ethics, accommodation, public health research and the American Cancer Society's an...
Keywords: tobacco; cigarette; secondhand smoke; anti-smoking advocacy; tobacco manufacturer; media advocacy; business activity; sales; industry strategy; corporate responsibility
Downloads: 126
[movies]Marlboro Country Report
Second edition of video journal for Philip Morris employees "Marlboro Country report." Includes segments about the launch of the new low tar Merit cigarettes and corporate philanthropy.
Keywords: tobacco; cigarette; tobacco industry employee; low yield cigarette; advertising; cigarette design; cigarette brands; charitable donations; corporate responsibility
Downloads: 251
[movies]Interviews with Mike Pfeil on Accord Brand Cigarettes and Paper Select [Parts 1 - 3]
Two interviews (WCVB, Boston, unknown station in Charlotte, NC) with Michael Pfeil about Accord, a puff actuated filter smoking system and Paper Select, a banded paper with reduced ignition propensity. Both products are being test marketed. Pfeil touts the benefits of Accord as having no lingering odor, vastly reduced sidestream smoke and no ash. While not calling it a fire safe cigarette, he notes that Merit with Paper Select was less likely to ignite certain fabrics and if left unattended was ...
Keywords: tobacco; cigarette; fire safe cigarette; cigarette design; production; regulation; secondhand smoke; marketing strategy; corporate responsibility; filter; adverse effects
Downloads: 341
[movies]CORPORATE ADVOCACY 33 308815 ZLBA3136 DORIS
Spanish language commercial about the Philip Morris "Community Kitchens" grant-making program.
Keywords: tobacco; cigarette; corporate responsibility; marketing; media advocacy; Hispanic American; Browse by keywords in UCSF tobacco industry videos
Downloads: 51
[movies]Geoffrey Bible Address to Employees [Parts 1- 2]
At corporate headquarters in New York City, Geoffrey Bible speaks to employees about litigation and regulatory actions facing Philip Morris. In the face of attacks in the media and in the courts, he emphasizes that the company is "right," and that its ethical positions and willingness to fight will enable it to prevail over the "other side." He encourages employees to have a winning attitude. He points to Philip Morris' recent charitable donation to City Meals on Wheels as proof that the corpora...
Keywords: tobacco; cigarette; lawsuit; regulation; youth; mass media; nicotine; whistleblower; public relations; anti-smoking advocacy; business activity; charitable donation; corporate responsibility
Downloads: 190
[movies]Project Blue: Master Settlement Agreement
Compilation of infomercials sponsored by four leading tobacco companies explaining provisions of the Master Settlement Agreement.
Keywords: tobacco; cigarette; tobacco industry; industry response; industry strategy; television; corporate responsibility; media advocacy; master settlement agreement; media campaign
Downloads: 50
[movies]A Day in the Life: This is Philip Morris
Video promoting the Philip Morris companies, focusing on Kraft General Foods products and sponsorship of the arts and sports.
Keywords: tobacco; cigarette; food; international trade; event sponsorship; corporate responsibility; charitable donation; alcoholic beverage; sports sponsorship; cigarette brands
Downloads: 391
[movies]Working to Make a Difference: The People of Philip Morris
Video addressed to Philip Morris employees announcing PM21, a public relations campaign that includes television advertising, that will highlight the company's corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; public relations; tobacco industry employee; tobacco farmer; charitable donation; alcoholic beverage; youth; advertising; youth access
Downloads: 675
[movies]CORPORATE ADVOCACY 33 306813 ZLBA3406 LAURA / - BOOK / NEW LOGO / R3
Commercial promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; public relations; tobacco industry employee; charitable donation; advertising; children; Browse by keywords in UCSF tobacco industry videos
Downloads: 18
[movies]Corporate Advocacy; ZLBA
Compilation of commercial promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; public relations; tobacco industry employee; charitable donation; advertising; children; youth; Browse by keywords in UCSF tobacco industry videos
Downloads: 17
[movies]KRAFT (LEO BURNETT) PHILIP MORRIS CORPORATE ADVOCACY ZLBA3198 1:00.0 ZLBA3210 1:00.0 ZLBA3410 1:00.0 ZLBA3198 1: 00.0 ZLBA3433 ZLBA3408 1:00.0
Compilation of commercial promoting Philip Morris' corporate responsibility.
Keywords: tobacco; cigarette; corporate responsibility; public relations; tobacco industry employee; charitable donation; youth; advertising; Browse by keywords in UCSF tobacco industry videos
Downloads: 20
[movies]CH 8 6:00 NEWS / TOBACCO INSTITUTE SMOKING POLICY FOR YOUTH
Reports about a new program sponsored by Tobacco Institute and R. J. Reynolds aimed at youth smoking prevention. Second part of the tape includes unrelated footage.
Keywords: tobacco; cigarette; youth; smoking prevention; health education program; industry strategy; corporate responsibility; television; youth access; Browse by keywords in UCSF tobacco industry videos
Downloads: 45
[movies]MASTER SETTLEMENT AGREEMENT TRAINING VIDEO REVIEW DUB
Master Settlement Agreement training video for Philip Morris employees.
Keywords: tobacco; cigarette; corporate responsibility; business activity; master settlement agreement; youth; regulation; advertising; marketing; children; youth access; tobacco industry employee; Browse by keywords in UCSF tobacco industry videos
Downloads: 31
[movies]PM in Motion, Philip Morris Video Magazine, Premier Issue [Parts 1- 2]
First edition of PM in Motion, a quarterly video magazine for Philip Morris employees. Click Here to View Part 1 Click Here to View Part 2
Keywords: tobacco; cigarette; food; alcoholic beverage; marketing; event sponsorship; excise tax; promotions; profit; tobacco related health concerns; business activity; corporate responsibility; international trade; sports sponsorship; female; secondhand smoke
Downloads: 121
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